Case study
Jo started. We finished.
The business needed an online presence. We worked together to deliver Jo's aesthetic.
Escape Hair Strensall, York
Case study
The business needed an online presence. We worked together to deliver Jo's aesthetic.
Escape Hair Strensall, York
8.7k
Visits in the first year
Up 525%
That first year was the platform build. Jo now has a bespoke site, designed and built for the salon.
“Thank you so much, I'd be snowed under without you.”
— Jo · Owner, Escape Hair Strensall
Escape Hair, founded in 2006, is a five-star salon with a strong customer base and a clear operational direction. Jo has built a reputation in the industry and a loyal client list to match. The salon was thriving.
Jo had made a start on the site herself, but a growing salon doesn't run itself, and her time belonged with her clients and her team. So it stalled short of the finish. We picked up where Jo had left the project and carried it the rest of the way, freeing Jo to do what she does best while the site quietly got on with its job.
The brief, in three problems
Escape has a strong identity: warm, considered, a little playful. Off-the-shelf layouts flattened it into something that could have belonged to any salon, anywhere. The thing that makes people choose Escape wasn't coming through.
The fix —We set the site to the brand, not the brand to a set of defaults. Type, colour and spacing were tuned to Escape specifically, so the page carries the same tone as the room.
Templates can lean on stock photography. It mattered to Jo that the site showed her salon: the real environment, the real team, not a borrowed face that could belong to anyone.
The fix —So the site was built around her own images: Jo, the team and their work, shot in the salon. A visitor sees exactly where they're going, and who they're trusting, before they book.
Booking lived on a separate site, a detour from the page a visitor was already on, and several clicks before they could actually book. Every extra step between wanting to book and booking is a chance to lose them.
The fix —We brought booking into the site itself: one tap from anywhere, no detour, and folded her socials in alongside. The distance between interest and appointment shrank to a single click.
Most sites don't fail at the idea. They stall at the finish.
Services delivered
Timeline
We build bespoke marketing sites in 14 days. Two slots open each week.
Velvet Studio Ltd · Company No. 17216315 · Registered in England & Wales · York YO26 6DZ