Quiet, steady growth

Case study

Quiet, steady growth

A small, considered website for a counselling practice that doesn't actively market — and a 24% year-on-year lift through search alone.

+24%

year-on-year visits, organic

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Fiona runs a private counselling practice. The right kind of website for her work is calm, professional, and trustworthy — not pushy, not loud. She wasn't looking to grow fast; she was looking to be properly findable when someone needed her.

We built a small, considered site that focuses on the work itself — her approach, her qualifications, what an initial conversation looks like. Clean editorial typography, the legal essentials handled (BACP membership, GDPR-compliant intake), and nothing more than was needed.

Visits up 24% year on year through search alone, with no active marketing. The kind of slow, compounding growth that suits a private practice where the right enquiry matters more than the volume.

"After receiving several quotes that were way beyond my small business budget, I was so relieved to find The Velvet Studio. They completely understood what I needed and delivered a beautiful, professional website at an affordable price. The whole process was easy, friendly, and efficient. I’m thrilled with the result and would absolutely recommend The Velvet Studio to any small business looking for quality web design without the huge price tag.Fiona Jefferson, BACP-registered Counsellor"

Services delivered

  • Velvet Studio site
  • Considered copy direction
  • BACP compliance
  • Privacy + GDPR setup

Timeline

14 days from deposit to launch

Launched November 2024

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