From draft site to working asset

Case study

From draft site to working asset

Finishing a half-built Squarespace site and turning it into a real source of enquiries for a solo permanent-makeup practitioner.

2.5k

visits in first 3 months

View live site ↗

Hollie had started building a Squarespace site for her permanent-makeup practice but never had time to finish it. A half-completed site, no photographs in the right places, contact details buried, and a Google Business Profile that wasn't connected to anything.

We took over the build. Finished the design, wrote the missing copy, organised her treatment portfolio into a proper gallery, and set up Google Business Profile integration with reviews flowing back to the homepage. The site now does its own quiet local SEO work.

In the year since, the site has brought in 2,500 visits — meaningful traffic for a solo practitioner who'd previously had almost none. More importantly, those visits are converting to consultation enquiries from people in her area who are actively looking for what she offers.

"I absolutely love it — professional, easy to use, and exactly what I wanted. Highly recommend!"

— Hollie Brooke, Permanent Makeup Practitioner

Services delivered

  • Velvet Studio site
  • Google Business Profile integration
  • Local SEO setup

Timeline

14 days from deposit to launch

Launched January 2025

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