Case study
York Aromatics grew from a kitchen table into a natural aromatherapy brand. When it was ready to sell, we designed and built the Shopify store, concept to live within three weeks.
York Aromatics · North Yorkshire
Within 3 weeks
Shopify store, concept to live
Design & build
York Aromatics is a natural aromatherapy brand: hand-crafted soy candles, bath and body oils, room and pillow sprays, and pure essential oils. It grew from a kitchen table into a considered range built on one idea: small, indulgent moments of self-care that fit into everyday life.
It began as an idea and nothing else. No identity, no products on a shelf, no store. Velvet Studio shaped the brand, the way the products look, and the ethos behind it, then designed and built the York Aromatics Shopify storefront, concept to live in under three weeks. An editorial shop that carries the same calm, natural luxury as the products it sells.
The brief, in three problems
The products and identity were there; a store worthy of them was not. A considered brand needs a considered storefront, or the work behind it never shows.
The fix —We designed and built the Shopify store to match the brand: editorial layout, generous white space, calm photography, and clear product storytelling, modelled on premium lifestyle retail rather than a standard product grid.
"Natural luxury" is easy to say and hard to make true on a product page, and cosmetics carry real compliance obligations behind every claim.
The fix —We built the store around honest ingredient storytelling and made the claims stand up: cruelty-free and Aromatherapy Trade Council sourcing, ingredient transparency, and the legal footing in privacy, shipping and refund policies.
A live shop is quiet without a way to reach people and a reason to return.
The fix —We set a social strategy and graphics system to carry the brand beyond the storefront: seasonal campaigns, flyers, trust badges, and The Hub, the brand’s own magazine.
An e-commerce site can’t only look good. It has to work hard for you. It’s important to get it right.
Services delivered
Timeline
Brand, products, store and launch, all built end to end. Currently taking a small number of projects.
Velvet Studio Ltd · Company No. 17216315 · Registered in England & Wales · York YO26 6DZ
