About me

I make small businesses look like they can afford a design team.

I’m Sarah. I run Velvet Studio in York, doing brand and web work for independents who need one person who can do the techy bit. This started as a favour: helping three friends develop their businesses online, which I carried on doing for five years. Then I built my own business, York Aromatics, from nothing but an idea, people kept asking who had done it, and the favour became a studio.

The difference is speed

Work that used to take a studio three weeks does not need to take three weeks any more.

I use AI-powered tooling on the production end, so what you pay for is judgement, design and knowing what to build. A human eye on the things that matter, rather than a human grinding through the things that do not.

The proofThis page, the site around it, and the software underneath. Built from scratch.

What I make

  • Brand systems
  • Websites
  • Online shops
  • Print & packaging
  • Documents & filing
  • Analytics & reporting
  • Copywriting
  • Social

Credentials

Squarespace Gold Circle member since 2019. Squarespace Silver Partner since 2023. Long-term clients who have stayed since the start.

Businesses of my own

2

businesses of my own, built from the ground up: Velvet Studio and York Aromatics. Formation, brand, site, products, packaging, compliance, filing, the lot.

Based

York. Working with independents anywhere.

An analyst’s brain

Before design: operational management and business analysis for a national company.

Turning the data a business already had into information it could act on. Decisions made with the evidence in front of you rather than a hunch. That is still the job. I read the business before I read the brief.

As much or as little

As much or as little as you want, for as long as you want. Some months you need a launch, a shop update and a print run. Some months you need nothing at all.

No retainer holding you to a number you are not using.

So then